FRANZ HAAS

he Franz Haas winery represents one of the most iconic wineries in South Tyrol, with a family history spanning several generations. Its origins date back to 1880, when the Haas family began to dedicate themselves to viticulture in the Montagna area, in the province of Bolzano. Since then, management has always remained in the hands of the same family, until the current Franz Haas, who was able to bring a decisive turning point to the quality and style of the wines. After training in oenology and various experiences abroad, he introduced a modern yet deeply respectful approach to the area, focusing on low yields, clonal selection, and the valorization of the most suitable varieties. The production philosophy is based on a balance between tradition and innovation, with a constant focus on sustainability and the authentic expression of high-altitude vineyards. One of the most distinctive aspects of the winery is precisely the pursuit of quality through extreme conditions: many vineyards are in fact located at high altitudes, even above 700 meters, on porphyritic soils of volcanic origin. These characteristics give wines a marked freshness, great aromatic fineness and a remarkable capacity for aging. The winery is particularly known for Pinot Noir, a difficult grape variety but capable of expressing itself here with elegance and depth, so much so that it has become one of the company's symbols. Alongside this, there is also space for international and native varieties, processed with great oenological precision. Another distinctive feature that makes wines instantly recognizable is the image of the labels, designed by artist Riccardo Schweizer, a student of masters such as Pablo Picasso and Marc Chagall. The labels, colorful and dynamic, represent a sort of visual signature of the winery and reflect the idea of wine as an expression not only agricultural, but also cultural and artistic. This link between art and wine helps strengthen the winery's identity, making it unique in the South Tyrolean and international scene.